Blog
Notes on designing products people keep using.
UX audits, dashboards, onboarding flows, and what we learn shipping them.
Designing role-based dashboards: what an admin sees that a viewer doesn’t
Most products get their roles from the backend. Someone defines admin, manager and viewer in a permissions table, the API returns a 403 for anything a viewer should…
Heuristic review or usability testing: which one you need
They answer different questions and fail in different directions. What each one is blind to, and the order that wastes the least money.
The usability problems we find in almost every dashboard
Nobody designs a dashboard badly on day one. It gets one more chart per quarter and one more sidebar link per request. Here is where that ends up.
How to read a UX audit report without getting defensive
The report is a list of decisions you made, described by people who did not have to make them. How to get value out of it on the day it arrives.
What a UX audit costs, and what moves the price
Three different jobs get sold under one name. Here is what each tier includes, and the handful of things that genuinely change the number.
What a UX audit actually is, and what it is not
A structured review of a live product against a fixed checklist, ranked by impact. What that includes, what it leaves out, and who should get one.
What a website redesign costs in India, and what drives the number
Our own published starting prices, and the ten things that actually move the number on a redesign quote. No invented market averages.
What a landing page needs before you spend money on ads
One goal, one action, proof where the doubt sits, and speed. The checks we run on a landing page before any money goes into sending traffic to it.
How to redesign a website without losing your search rankings
The practical checklist we are working from on our own rebuild: URLs, redirects, titles, content, schema, and the settings that only break at cut-over.
Designing for students, not for the people buying the software
In EdTech the person who signs the cheque is rarely the person who opens the app. What that split does to a product, and how we designed around it.