A redesign quote is not a number. It is a scope with a number attached, and two studios quoting ₹80,000 and ₹8,00,000 for “a website redesign” are almost always answering two different questions.

This post does not contain a market average, because nobody can support one honestly. Agency rates in India run from a freelancer’s monthly retainer to a Bengaluru product studio’s day rate, and anyone publishing a single national figure is guessing. What we can do is put our own numbers on the table and explain, item by item, what moves them.

Our own starting prices

These are the published starting prices on our website design and redesign page. They are ours, not a survey of the market:

  • Landing page — from ₹45,000. One page, one goal, designed and built. Includes the design in Figma, the WordPress build, and analytics and form setup.
  • Marketing website — from ₹1,75,000. Up to ten pages on a custom theme. Includes a content audit and structure, a design system and the pages, then build, SEO basics and launch.
  • Redesign — from ₹2,50,000. An existing site rebuilt without losing its rankings. Includes a URL and redirect plan, design and build, and a post-launch check.

Every one of those says “from” and means it. What follows is what pushes a project up from the starting figure.

Why a redesign costs more than a new site of the same size

This surprises people. The site already exists, so surely there is less to do.

The opposite is true. A new domain has nothing to lose. An existing site has search positions, inbound links, old campaign URLs, PDFs someone linked to in 2019, and content that is doing more work than anybody remembers. All of it has to be inventoried, judged and either kept or mapped somewhere new. Get it wrong and the new site is prettier and less visited.

That inventory work — the URL list, the redirect map, the content audit, the check after launch — is the difference between the two prices. It is not padding.

What actually drives the number

1. Template count, not page count

“Twelve pages” tells a designer very little. Twelve pages built on four templates is a reasonable project. Twelve pages each designed individually is roughly three times the design work. When you write your page list, group it: which of these are the same layout with different words?

2. Whether the content exists

The most common reason a website project runs long is not design or code. It is that page seven has never been written and nobody owns writing it. A content audit up front — what stays, what goes, what is missing — surfaces that in week one instead of week nine, and how much is missing changes both the price and the timeline.

3. Who writes the copy

Directly related. We write the direction and the key lines and work with your facts. Full copywriting for a ten-page site is a separate scope with a separate cost, and it is usually worth having someone do it properly, because a well-designed page with weak copy still fails.

4. Design system or one-off pages

Defining type, colour, spacing and components once and applying them everywhere costs more in week two and much less by page eight. It also means the site can grow afterwards without a designer. Skipping it looks cheaper on the quote and is the reason some sites cannot be extended a year later.

5. Website or product

A marketing site and a logged-in application are different disciplines priced differently. If your project includes a dashboard, an account area, a booking flow or a portal, that part is product design work and should be quoted separately, on its own scope. Quotes go badly wrong when a “website with a small member area” turns out to contain a real application.

6. Integrations

Forms that post to a CRM, payment, a booking calendar, multi-language, a product catalogue, a job board, gated content. Each of these is a real block of work, and each one has states — pending, failed, empty — that have to be designed rather than assumed.

7. Migration weight

Two hundred blog posts and a decade of URLs is a different job from a twelve-page brochure site with no history. If your existing site is large, ask specifically whether URL mapping and redirects are inside the quote or outside it. This is the line item most often left out of cheap redesign quotes and it is the one that costs you traffic when it is missing.

8. Build approach

A page builder makes the first week faster and every later change slower, and it ties the site to one vendor’s plugin. A code-first WordPress theme costs more up front and keeps the site fast and editable for years. That is a genuine trade-off with a genuine price difference, and any studio should be able to say plainly which one they are quoting.

9. Rounds of review and who signs off

Two named decision-makers and two rounds of review is a normal project. Six stakeholders across three departments with no single approver is a different project at the same page count, and honest quotes price that in rather than absorbing it and resenting it later.

10. What happens after launch

Analytics configured, forms tested end to end, the redirect map verified against live, and a check on the site a few weeks in. Small numbers on a quote, and the reason a project either produces enquiries or produces a website.

Where quotes go wrong

Almost always in the brief. A brief written in adjectives — modern, premium, clean, world-class — cannot be priced, so studios price their guess of it, and every studio guesses differently. That is why you get quotes that vary by a factor of ten for what sounds like the same job.

A brief written in nouns can be priced by anyone: eleven pages on five templates, four existing URLs to retire and sixty to keep, one enquiry form posting to email, copy supplied for eight pages and needed for three.

What you should have before you pay anyone

  • A page list, grouped by template.
  • A list of every URL on the current site, with a decision against each one.
  • A named owner for the copy of each page.
  • The single number the new site is meant to move.
  • A written scope, so that “out of scope” is a fact rather than an argument.

If a quote arrives without those things having been discussed, the number in it is a placeholder.

Two honest ways to spend less

First: start with one page. If the goal is enquiries from a campaign, a single landing page built properly will teach you more, sooner, than a full site rebuild. You can redesign the rest afterwards, on evidence.

Second: find out what is actually wrong before you rebuild. Plenty of sites do not need a redesign; they need four fixes. We run a free 15-point UX audit on live sites and send back a ranked list of what is costing you enquiries within one working day. If the answer is four fixes, we will say so, and that is a much cheaper afternoon than this article’s other numbers.

The next step

Before you ask anyone for a price, write two lists: your pages grouped by template, and your current URLs with a keep-or-redirect decision beside each. It takes an afternoon. Every quote you receive after that will be comparable, and yours will be the brief a studio can actually price.